Lean UX and agile – The one-two punch to quickly knock out great work!

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It’s probably because it’s something I do everyday. I don’t think much about it. Or, maybe, I don’t want to think much about it, because day in, day out, it’s where my focus is. However, I do think that it’s supremely important… I’m talking about integrating UX into agile.

UX simplicity is an iterative process

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When it comes to design, reducing something to its most basic parts is not just a design or aesthetic discipline, but it’s also the discipline of looking at what’s needed rather than trying to imbue the design with what you want.

Emotional Intelligence at the center of UX

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Logic meet Inspiration

Emotional Intelligence, in the world of psychology, is a relatively new concept, but EI, or sometimes EQ – Emotional Quotient, is at the center of the user experience. Some folks might think that this is crazy or an extreme extrapolation, but follow me, here… If you look at Daniel Goleman’s Five Components of Emotional Intelligence it’s not a leap to see them as the center of UX:

  • Self-awareness
  • Self-regulation
  • Internal motivation
  • Empathy
  • Social skills

The problem with “intuitive” design

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Over the years I’ve talked with many people about creating intuitive designs, making something user friendly, usable, even, in the contexts of websites, apps and products. However, the idea of ‘intuitive’ presupposes that one person is able to nail, completely, what is or is not intuitive without any user perspective. Sure, we can can make some basic deductions about a user experience or user expectations based on what we think we know about a user, but really the smallest bit of scrutiny given to the idea of making something intuitive, makes the entire idea fall apart.

Apple had Steve Jobs… UX is for the rest of us…

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You can’t have it both ways. I mean, you might want to have it both ways, you might think that having it both ways, with some finagling, is possible, even though you know that one might, inevitably, cancel the other out, still you can’t have it both ways.

You need these two things for UX success

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User experience, like any change, can take a lot of time, a lot of energy and a lot of persistence. Even in those instances when preparation and opportunity intersect change isn’t easy.  I’m talking about UX, but I could be talking about organizational change of any kind. Sometimes, I feel like this is a perspective that comes with age, something that my younger self, wouldn’t have wanted to hear, but my more seasoned self knows as a fact and embraces accordingly.

Don’t lose your UX to edge cases

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Vital to any user experience are the use cases, but sometimes, it is possible to overthink the design, the product, the software, the website, etc… We’re natural born problem solvers, so when we get in that state of mind it’s easy to find a lot of problems that need solving. The problem here is that we can lose ourselves and our user focus in edge cases.

UX Design: Putting users first

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A user experience can go two ways.

The first way is the one you design.

With the first way you do research, build personas, do user interviews. You’re constantly testing, measuring and making adjustments. With this way, you know your users, your audience, your customers, etc… With this way, they use the design, and they appreciate the work you’re doing for them. They might even be extremely satisfied with your site, app or product and return time and again, with enthusiasm, because they know you care and are trying to make the most of their time.

User experience can go another way.

The second way is the one that has no design.

People need to use your site, app or product, but you do no research and give no consideration to the user; there are no personas, or user interviews. You don’t know your users, you underestimate them and you don’t value their time. You know that they can get the tasks done, because they’ve found workarounds, and for those that can’t we chalk it up to “user error” and write it off.

Nobody wants to do it the second way, but sadly, this is still how many organizations operate. A time is coming when this organization will be moved to the margins, and eventually discarded entirely, by others that are more enthusiastic, more energetic and more service-oriented, in fact it’s already happening.

Which way do you want to take?

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