As UX professionals there’s little that we do that isn’t steeped in expectations. Sure, we can have high-minded discussions about design, the vision of Steve Jobs, and of course Henry Ford’s ideas about faster horses, but what we’re really talking about are expectations. Whether we’re talking about the expectations around the speed or performance of a website, app or product or around the design, functionality and usability of those offerings. There’s just no way around it. That’s why, for my part, when I think about UX, I think of it as user expectations rather than user experience and I think that you should, too.