Emotional Intelligence, in the world of psychology, is a relatively new concept, but EI, or sometimes EQ – Emotional Quotient, is at the center of the user experience. Some folks might think that this is crazy or an extreme extrapolation, but follow me, here… If you look at Daniel Goleman’s Five Components of Emotional Intelligence it’s not a leap to see them as the center of UX:
- Internal motivation
- Social skills
I’ve talked about all of these areas in various posts before:
- You don’t know me – Why user interviews matter
- You need these two things for UX success
- UX Design: Putting users first
- User-centered design hugs you back
- Meet me there… UX design and the user environment
- UX isn’t just for designers
In fact, emotional intelligence is at the core of the USAGE UX and Usability blog; it’s a constant that runs through all of my thinking, writing and practicing of UX. I’m reminded of the Carlos Castadena quote: “All paths are the same, leading nowhere. Therefore, pick a path with heart!” Or put another way after years of being a designer, manager, etc… A sense of purpose arose out of UX for me, a sense of purpose borne of empathy and emotional intelligence that led towards ‘a path with heart.’
So, when I talk about emotional intelligence being at the center of UX, it’s not just at the center of UX in a practical way regarding the discipline of UX, but it’s also the cornerstone of my personal journey and what’s driven me to undertake this work. I think there are a lot of UX folks who feel this way.
This an unusual post, to be sure, because the only really practical point I make is the connection of UX to emotional intelligence. Maybe that’s enough, for some, maybe not enough for others… It feels slightly inadequate to me, but also important to the ongoing narrative of UX, its growth and its development. We’re actively developing the future of UX as a discipline and as a practice; I find that both an exciting and challenging, because the need for this discipline is so clear, but the challenge is not just changing minds and old practices, but ultimately changing behavior; fortunately this is a path with heart.